tyler christensen

in 1998, PayPal introduced the concept of digital money, and since then, has had a vision of giving people around the world more direct control over their finances. But as the industry paradigm continues to evolve, the category has become even more crowded.

It was time for PayPal to take ownership of its rightful space within the industry. It was time for PayPal to define itself clearly — in a way that encapsulates its purpose and promise and differentiates itself from the rest of the category. It was time for New Money.

In a world where “kids are getting older younger” we combined Disney culture and pop culture to contemporize Disney’s core mythologies with a series of print ads created by famed photographer Annie Leibovitz. In this series we feature celebrities like Scarlett Johannssen as Cinderella, or David Beckham as Prince Phillip slaying the dragon, among others.

The campaign has helped elevate Disney to an aspirational destination among new demographic, and received free press worldwide estimated to be worth an excess of $100 million

In order to modernize the American Express brand and stimulate card acquisition, we created the beautifully simple My Life My Card campaign. We identified a select group of Card members - Tina Fey, Ellen Degeneres, Beyonce, etc. - whose extraordinary inner lives became the basis for the campaign. Our straightforward autobiographical approach was remarkably fresh and extremely effective - Strengthening our audience's emotional affinity with the brand, resulting in a direct lift in card acquisition

Chevron is one of the largest companies in America but its values and role in our economy are sorely misunderstood. Even the well-informed still need better understanding on how Chevron works, what they do, and why they do it.

The "We Agree" campaign is rooted in the very language and imagery of the protests lodged against oil companies and big corporations and turning it around. The work shows the common ground that Chevron shares with others on key energy issues.

PayPal's Local Selects is a first-of-its kind livestream shopping experience where customers are virtually transported to the world's coolest markets to discover and buy unique items in real time. Through our Facebook livestream and custom Local Selects microsite, we took shoppers around the world from LA and NYC to Sydney Australia letting them shop markets that would've otherwise been inaccessible.

We recruited style expert Leandra Medine of Man Repeller to walk shoppers throughout the market and introduce them to merchants. As Leandra held up an item, the Local Selects site displayed the product details and purchase options in real time so online shoppers could instantly buy items they discovered. This gave online shoppers access to new and unique products they may have otherwise never known existed. 

In the midst of the 2009 recession, we worked closely with Disney Parks to develop a value based communications strategy to mitigate potential losses.

We invited guests to celebrate their lives' special moments – large and small – with family and friends at the place where dreams come true. And for the first time ever, we offered guests the opportunity to receive free admission to any Disney Park on their birthday.

Residence Inn is the extended stay hotel category leader. Over the past several years, the brand has invested heavily in upgrading their hotel experience in order to meet the needs of the next generation business traveler.

In 2012, we launched the “It’s not a room. It’s a Residence” campaign, to showcase Residence Inn’s focus on providing an on-trend room to work, relax, and maintain balance while navigating life on the road.